MEDIA CONTACT:

Bullfrog & Baum, 212-255-6717

Amanda Hathaway, amanda@bullfrogandbaum.com

Alison Kessler, alison@bullfrogandbaum.com

NEW YORK - Bullfrog & Baum, the nationally recognized full-service public relations, marketing and consulting firm, today announces its newest client in the Consumer Division: Goose Island Beer Company.  The campaign is to introduce Goose Island’s Reserve Beers, a collection of Belgian-style ales, to the national media as well as New York’s beer and culinary enthusiasts. 

 “Goose Island’s Reserve Beers are poised to create a new benchmark in the beer world and change the way people think about pairing beer with food,” says Jennifer Baum, president of Bullfrog & Baum. “We’re thrilled to be a part of their team and share the passion of this beer company with others.”

Goose Island’s Belgian-style ales – Matilda, Sofie, Pere Jacques and Juliet– directly correlate to some the most food-friendly wine varieties. Each beer offers a distinctive style and flavor profile that makes them unique in the beer world.

Goose Island Beer Company, which opened its doors in 1988, was a pioneer in the domestic craft brewery industry.  Brewmaster Greg Hall, son of President John Hall, carries on the company tradition of brewing beer that not only caters to his customers’ tastes, but challenges them as well.  Now available in 15 states, Goose Island continues to brew its distinctive selection of over 50 craft beers and a selection of craft sodas from its Fulton Street brewery, an offshoot of the original Goose Island Brewpub in downtown Chicago, Illinois.  For more information, visit www.gooseisland.com

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About Bullfrog & Baum

Bullfrog & Baum is a nationally recognized agency specializing in hospitality, lifestyle and consumer public relations and marketing.  With offices in New York and Los Angeles, Bullfrog & Baum was founded in 2000 by Jennifer Baum and today the firm’s international clientele includes top chefs, lifestyle personalities, iconic product lines, wine & spirits, cookbooks, specialty stores, and tomorrow’s next big thing.  For more information, visit www.bullfrogandbaum.com.