Bullfrog & Baum is pleased to announce today that it has been named one of the winners in the Beverage Dynamics 2009 Advertising & Promotions Awards for its work on behalf of Dubonnet Rouge, the vintage aperitif wine owned by Heaven Hill Distilleries. The Beverage Dynamics Advertising & Promotion Awards competition is designed to recognize and honor excellence and creativity in advertising, promotion, merchandising and packaging for the beverage industry.

Beginning in March 2008, Bullfrog & Baum conducted a PR campaign that asks the pointed question, Do You Dubonnet?, inviting cocktail drinkers and beverage connoisseurs to explore a unique aperitif wine beloved for generations. The Do You Dubonnet? campaign featured media events in New York City and Los Angeles, complemented by press materials and the brand’s first dedicated website, DoYouDubonnet.com, which serves to educate consumers and media alike about the vintage brand.

Dubonnet was created in 1846 by Paris chemist and wine merchant Joseph Dubonnet to help the French Foreign Legion avoid malaria by making quinine palatable. By disguising the bitter taste with fortified wine blended with a proprietary combination of herbs, spices and botanicals, Joseph Dubonnet introduced the first-ever aperitif wine in the world – and still one of the most popular. Dubonnet (19% ABV) retails for a suggested price of $12.99 and is distributed by Heaven Hill Distilleries, Bardstown, KY.