Wednesday, January 27, 2010
My Recipe Book
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By Sarah Bender

Recently, when cleaning out some drawers in my room at my parents’ house, I came across a page torn out of an old magazine – and on it was the first recipe I ever made when I was 12 years old: Cheesy Pizza Soup. The recipe came from an issue of American Girl magazine (I was an avid American Girl reader back in the day) and as I reviewed the recipe I remembered so clearly, just how excited I was to make the meal.
It was on a Saturday evening during the winter – the kind of day that’s perfect for eating a hot and hearty meal. My mother helped me lay out all of the necessary ingredients and equipment required to make the Cheesy Pizza Soup – and then I got to work, with my father by my side as my sous chef. I remember the pride I felt as I worked with my dad to prepare the meal – and then, even more, how good it felt to share it with my family. It was the first time that I had not only picked what I wanted for dinner – but I had supplied the recipe and then made it from start to end. It was a great feeling.
Throughout the years since then, I’ve developed a real love of cooking, and have become a fan of collecting recipes and adding them to my recipe book. Whether it’s clipping them from magazines such as Fine Cooking and Cooking Light, downloading them from MyRecipes.com or dog-earring the pages of my Joy of Cooking cookbook, I am always on the hunt for a new challenge or even a new take on an old favorite.
Regardless of where the recipe comes from or what it is, I revel in the feeling of excitement I get prior to each round of cooking. There’s nothing I love more then preparing a meal for my friends and loved ones – or cooking something fabulously complicated for myself, just to say I did it.
This past November, I took my first culinary class at the Institute of Culinary Education here in New York City – and I loved every moment of it. It was as if I had found my niche. I was surrounded by other individuals who seemed to feel the same as I do – enough so to devote their entire Saturday (or at least five hours of it) to study the proper techniques for fine cooking and learn how to make new meals for our friends and loved ones. We prepared a range of recipes – sautéed lamb chops, braised leeks, grilled London broil, roast chicken, beet salad, seared tuna steaks…the list goes on and on. With each lesson that passed, I added these new meals to my personal recipe book – growing the collection that began long ago with my Cheesy Pizza Soup recipe.
My culinary skills have come a long way over the years, or so I like to think, but I still feel the same excitement every time I cook as I did on the chilly Saturday evening when I first made my Cheesy Pizza Soup for my family. It’s a very simple recipe – but regardless, it is one that will always have a place in my recipe book.
Cheesy Pizza Soup from American Girl magazine
Serves 2
Ingredients:
- Butter or margarine
- 1 10oz. tube refrigerated pizza dough
- 1 Tbsp grated Parmesan cheese
- ¼ Tsp Italian seasoning
- 2 slices Mozzarella cheese
- 1 10¾ oz. can condensed tomato soup
- 2 Tbsp grated Mozzarella and Cheddar cheese mix
- Green salad
Equipment:
- Baking sheet
- 2 10 oz. Pyrex bowls
- Cutting board
- Ruler
- 7-inch saucepan lid
- Knife
- Pot holder
- Spatula
1) Preheat oven to 375 degrees. Lightly grease baking sheet with butter or margarine. Grease the outsides of 2 Pyrex bowls. Place bowls upside down on baking sheet.
2) Unroll pizza dough on cutting board. Gently stretch until its 14 inches long. Use the saucepan lid as a guide to cut 2 7-inch circles in the dough. Lift each circle and lay it over a bowl. Press the dough down to make it even.
3) Sprinkle leftover dough with Parmesan cheese and Italian seasoning. Cut dough into small pizza-shaped wedges for croutons and strips for breadsticks. Place down pieces on baking sheet next to bowls.
4) Bake 10 to 12 minutes until dough is firm and brown. Remove baking sheet from oven. Use the pot holder and spatula to gently remove bread bowls from Pyrex bowls.
5) Remove croutons and breadsticks from baking sheet and let cool. Place 1 slice Mozzarella cheese inside each bread bowl. Bake for 5 minutes.
6) Prepare soup by following directions on the label. Pour the hot soup into bread bowls. Sprinkle with grated cheese. Serve with breadsticks and green salad topped with pizza dough croutons.
What I’m:
Reading: The Friday Night Knitting Club by Kate Jacobs
Eating: A slice of fluffy light butter cake with orange butter cream frosting (recipe from Baking by James Peterson)
Drinking: A tall glass of milk (to go with my cake)
Watching: Giuliana & Bill, season 2
Listening to: ‘Today was a Fairy Tale’ by Taylor Swift…on repeat
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Bullfrog & Baum Signs Goose Island Beer Company’s Reserve Beers
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MEDIA CONTACT:
Bullfrog & Baum, 212-255-6717
Amanda Hathaway, amanda@bullfrogandbaum.com
Alison Kessler, alison@bullfrogandbaum.com
NEW YORK - Bullfrog & Baum, the nationally recognized full-service public relations, marketing and consulting firm, today announces its newest client in the Consumer Division: Goose Island Beer Company. The campaign is to introduce Goose Island’s Reserve Beers, a collection of Belgian-style ales, to the national media as well as New York’s beer and culinary enthusiasts.
“Goose Island’s Reserve Beers are poised to create a new benchmark in the beer world and change the way people think about pairing beer with food,” says Jennifer Baum, president of Bullfrog & Baum. “We’re thrilled to be a part of their team and share the passion of this beer company with others.”
Goose Island’s Belgian-style ales – Matilda, Sofie, Pere Jacques and Juliet– directly correlate to some the most food-friendly wine varieties. Each beer offers a distinctive style and flavor profile that makes them unique in the beer world.
Goose Island Beer Company, which opened its doors in 1988, was a pioneer in the domestic craft brewery industry. Brewmaster Greg Hall, son of President John Hall, carries on the company tradition of brewing beer that not only caters to his customers’ tastes, but challenges them as well. Now available in 15 states, Goose Island continues to brew its distinctive selection of over 50 craft beers and a selection of craft sodas from its Fulton Street brewery, an offshoot of the original Goose Island Brewpub in downtown Chicago, Illinois. For more information, visit www.gooseisland.com
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About Bullfrog & Baum
Bullfrog & Baum is a nationally recognized agency specializing in hospitality, lifestyle and consumer public relations and marketing. With offices in New York and Los Angeles, Bullfrog & Baum was founded in 2000 by Jennifer Baum and today the firm’s international clientele includes top chefs, lifestyle personalities, iconic product lines, wine & spirits, cookbooks, specialty stores, and tomorrow’s next big thing. For more information, visit www.bullfrogandbaum.com.
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Wednesday, January 20, 2010
The Not-So-Glam Awards Season
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by Jennifer Baum

I am a self-proclaimed awards season junkie. My family knows that as soon as the celebrities step foot on the red carpet, the big television is mine. All mine. I’ve been known to lock the door, eat dinner on the couch and not take calls until the very last award has been read. Years ago when we spent a lot of time in LA I used to hole myself up in a hotel room with my stepdaughter, curtains drawn, and all eyes on the television. Mind you, given the time difference this was occurring at about 2PM, just as the sun was shining and the air was warm and inviting. Not for me. No way. I even watched the ill-fated Golden Globes in 2007 when all they did was stand in front of a microphone and read the winners. I was there, mid-apartment construction, on a folding chair, obsessed.
As I’ve gotten older and much busier, my obsession still exists but my priorities have shifted a bit. Now I know that I can get a great look at all the dresses the next day (or even later the same night) in newspapers, online and on TV recaps. I know I’ll read the list of winners in the Times the next morning. So if I have an event or a family obligation, I’m not nearly as anxiety-ridden as in previous years.
This year, the Golden Globes, the unofficial start to the official awards season, was on Sunday, January 17, a particularly difficult evening to schedule television time. There were several football games, the premiere of 24 in NYC, Iron Chef America where yours truly was one of the three featured judges, and a Wii-obsessed 9-year old – all competing with my beloved Globes. Guess who won?
I settled in, dinner plate on my lap, laptop open should the mood strike me, a Diet Coke on hand and the clicker safely buried where no other family member could find it. But as I watched, and yes, admired the dresses and the (somewhat frizzy) hair and the jewels and the flubs (Julia Roberts) and the excitement (cast of Glee), I couldn’t focus in the same way. Sure, it was fun, but every time a celebrity stood up to accept their award, their mention of the tragedies in Haiti seemed to rise above the din of the laughter, drunken stumbles and acceptance speeches.
I found myself hoping that the 72-hour rule for survival was just a myth; that doctors would be able to get enough supplies to treat the wounded; that babies waiting for adoption would make it to their new homes and those now orphaned children would quickly find new loving families. I hoped and prayed (and I don’t pray often) that there would be enough organization on the ground so that food and water and help would reach the needy. I recounted all the old clothing and toys and books that we would be dropping off at the amazing car service dispatch center around the corner whose sidewalk was piled high with donations from others wanting to help.
And while I did watch the Golden Globes until the bitter end, and wondered aloud if Sandra Bullock’s dress was made from cellophane, my mind was focused more on those wounded, in constant danger and in need of our help and support. Please give in anyway that you can. One easy way is to patronize the restaurants below who have generously jumped in to give where receiving is much needed.
“Dine Out For Haiti” (www.dineout4haiti.org; www.dineoutforhaiti.org). The following restaurants will be participating in this project and will be donating 10 percent of their sales on Sunday, January 24, to aid organizations:
- Anella (222 Franklin St., Greenpoint, Brooklyn 11222; 718-389-8100)
- Cookshop (156 10th Ave., New York, NY 10011; 212-924-4440)
- Delicatessen (54 Prince St., New York, NY 10012; 212-226-0211)
- Five Points (31 Great Jones St., New York, NY 10012; 212-253-5700)
- Hundred Acres (38 MacDougal St., New York, NY 10012; 212-475-7500)Kefi (505 Columbus Ave., New York, NY 10024; 212-873-0200)
- The Mermaid Inn (96 2nd Ave., New York, NY 10003; 212-674-5870; 568 Amsterdam Ave., New York, NY 10024; 212-799-7400)
- The Mermaid Oyster Bar (79 MacDougal St., New York, NY 10012; 212-260-0100)
- Motorino (349 East 12th Street, New York, NY 10003; 319 Graham Ave, Williamsburg, Brooklyn 11211)
United Nations World Food Program. The following restaurants
will be donating 10 percent of their sales on Monday, January 25, to this aid organization:
- Alto (520 Madison Avenue, New York, NY 10022; 212-308-1099)
- Convivio (45 Tudor City Place, New York, NY 10017; 212-599-5045)
- Marea (240 Central Park South, New York, NY 10019; 212-582-5100) http://www.marea-nyc.com/
one sixtyblue (1400 W. Randolph Street, Chicago, IL 60607; 312-850-0303). Starting Monday, January 18, and running through Sunday, January 24, the restaurant is offering diners the option to add $1 to their checks to benefit Heartland Alliance’s Haitian relief efforts.
STARR Restaurants (http://www.starr-restaurant.com/). Ten percent of gross sales from all meals purchased on Monday, January 25, at the company’s restaurants in Atlantic City, New York City and Philadelphia will be donated to the Clinton Bush Haiti Fund.
BLT Steak LA (8720 Sunset Blvd., West Hollywood, CA 90069; 310 360-1950): $10 from every bottle of wine purchased at the restaurant from now until the end of January will be donated to Haiti relief funds.
What I’m:
Reading: The Story of Edgar Sawtelle, David Wroblewski
Watching: My debut as judge on Iron Chef America (http://www.foodnetwork.com/iron-chef-america/nic-vs-yang/index.html)
Eating: No carbs, smaller portions (It’s a new year, after all)
Listening to: The Beatles remastered Anthology, one disc at a time.
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Monday, January 18, 2010
Haiti Dine Out: 40 restaurants across America to donate up to 10% of sales towards earthquake relief efforts
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Contact: Philippe Massoud Email Philippe@ililinyc.com Tel: 212 481-1214
Haiti Dine Out: 40 restaurants across America to donate up to 10% of sales towards earthquake relief efforts
New York, NY, Jan 18th 2010 — A network of over 40 restaurants across New York City and America announced the Dine Out for Haiti call to action whereby they will donate up to 10% of all sales and are encouraging their staff to donate as well, to Haitian relief efforts. Restaurants closed Sunday are participating on Monday January 25th. Additionally W Hotels of New York will be referring all their guests to the participating restaurants on the 24th and 25th.
Tired of sitting at home passively watching the horrific images coming from Haiti, this group of restaurateurs decided to step up to the plate and do their part for Haiti. They encourage others to follow suit and join the effort.
To see a list of participating restaurants to date, please go to the following websites which will be live at 4pm EST today:
www.dineout4haiti.org
www.dineoutforhaiti.org
All monies will be donated to the following three charities. Restaurants can choose to donate equally among them all or to any combination of the three.
• Action Against Hunger has had a team in Haiti since 1985, and is ready to fly planeloads of emergency supplies from Paris to Port-au-Prince. Food is one necessity, but so is sanitation; in some Haitian towns, 70 percent of homes do not have plumbing. Donate here.
• Doctors Without Borders is also present in-country. One senior staff member reports, “The situation is chaotic. I visited five medical centers, including a major hospital, and most of them were not functioning.” Donate to support public health efforts here.
• Partners in Health is the NGO founded in Haiti in 1987 by Dr. Paul Farmer, the celebrated physician and anthropologist who focuses on international social justice. The group’s emergency response focuses on delivering medical supplies and staff. Louise Ivers, PIH’s clinical director in the country, sent the message, “Port-au-Prince is devastated, lot of deaths. SOS. ” Donate here.
For comments and quotes, please reach out to the restaurants directly as no individual, wished to be singled out for what is really a united effort.
Special Thanks To:
MEDIA: The New York Times, Time Out, Andrea Strong and Eater.
Hospitality Groups: Mario Batali Group, Danny Meyer and Union Square Hospitality
Group, Marc Glosserman, Hill Country and W HOTELS of New York.
Public Relations Companies: Becca PR, Bullfrog & Baum, The Hall Company and Delicious Life PR
Legal: Carolyn Richmond, Fox Rothschild LLP.
Editors Notes
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Thursday, January 14, 2010
Dinner Parties in NYC
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By Helen Baldus
There are certain activities that most New Yorkers simply do not
engage in, even though there is nothing particularly odd about the behaviors;
in fact they are a daily occurrence for most Americans: driving (who can afford
parking and tickets?) and cooking (who has the time or the counterspace?). Which
leads me to the prospect of hosting a dinner party. Are you nuts? What would
anyone sit on?
Well, for two New Yorkers, Zora O’Neil and Tamara Reynolds, who host
“The Sunday Night Dinner in Astoria,” the act of hosting a dinner party for 20 people
in a tiny NYC kitchen and a relatively small apartment has become de rigueur.
What started out as a way to share yummy food and quality Sunday night
television programming (i.e. The Sopranos) among friends has morphed over the
past six years into an underground bi-weekly Supper Club where they send out an
email to over 400 people inviting them to share a dinner in one of their homes.
The first 20 people to RSVP get in, plus $30 (which covers the costs) and a
bottle of wine (or as much as you plan to drink). Nuts indeed.
Let me preface all this by saying that I am not one of the typical New
Yorkers I mention above. I actually like to cook. And do. Almost every day. But
just thinking about hosting a dinner party makes my head spin. There’s the
shopping, the cleaning of the apartment (only to have to clean again the next
day), and the DISHES. Need I say more?
But maybe it’s not so nuts after all. Upon attending The Sunday Night
Dinner in Astoria (on Saturday night) this past weekend, I think that Tamara
and Zora are truly on to something (as their recently published cookbook, Forking Fantastic: Putting the Party back in
Dinner Party reveals). Hosting a group in NYC does not need to be such a
big deal. Their motto? Keep it fun, keep it simple (who cares if none of the
chairs or plates or cutlery match – in fact if need be, ask your guest to come
with a chair), but most importantly, make it delicious (and ask for a small
donation so you are not breaking the bank).
Tamara and her husband Karl converted their living room into a café
environment with two large, candlelit tables (and mismatched chairs). Some of
the guests were regulars, some were newbies like me and some were even tourists
(a couple on vacation from England who had heard about the dinner series). What
on the surface might have seemed stressful – inviting 20 people into your home
for dinner – was in fact, incredibly easy going and fun. Everything was served
family-style, which encouraged conversation, the wine flowing freely. The menu was fantastic – Pan con Tomate, Hoppin’ John,
Grilled Oysters, Karl’s Killer Slaw, Butter Braised Green Onions, and more. But most importantly: They hired a dishwasher for the night (a friend). It
was DIY at its finest.
Thanks to Tamara and Zora, I think I have officially gotten over my
aversion to hosting a dinner party. I’ve already finalized the guest list…Assuming
that nobody minds bringing their own chair.
What
I’m:
Reading Catching
Fire: How Cooking Made Us Human, Richard Wrangham
Watching In
Treatment (Season 2)
Eating Tacos at Carmelita Deli & Grocery
in Sunset Park, Brooklyn
Listening to Best
of The Black President, Fela Kuti
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